WEB
DEVELOPMENT

Think Digital can create a visual illustration of the different touchpoints that customers encounter, both online and...click to read more and offline, when interacting with your business. By using the insights gained from mapping the existing customer journey, we can map a future state journey: the ideal customer experience.

We can facilitate workshops with key stakeholder groups to investigate requirements and identify pain...click to read more points and improvement opportunities. Stakeholder workshops can also be used to test the effectiveness of prototyped solutions.

Think Digital recommends one-on-one interviews to get a deeper insight and further detail into user preferences, behaviours,...click to read more motivations and attitudes. Another option is to conduct the conversation in the participant’s environment, to effectively simulate an actual customer digital experience.

User testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product, and can be tailored to specific functions,...click to read more features or areas of interest. Think Digital can also facilitate online task based user testing, which allows for greater participant numbers and wider geographical reach.

Personas are fictional representations of customer types, providing a reference for typical personality traits, goals, frustrations, motivations, behaviours and expectations...click to read more of a segment of users. Defining these personas ensures that we have a solid understanding of our customers, and can align digital experiences to their needs and wants.

We will conduct a thorough review of your website against a variety of best practice and industry standard criteria, identifying existing issues and opportunities for improvement with your current digital presence....click to read more identifying existing issues and opportunities for improvement with your current digital presence.

Information architecture is the organising, labelling and structuring of information to promote usability, findability and navigability in digital presences such as websites, intranets, online communities and software. We can use card sorting and tree testing tools to guide the drafting of an appropriate IA structure....click to read more findability and navigability in digital presences such as websites, intranets, online communities and software. We can use card sorting and tree testing tools to guide the drafting of an appropriate IA structure.

Once a digital experience is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions....click to read more by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions.

Once wireframes are approved, we move into applying your organisation’s brand to describe the user experience in full fidelity. We deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the designs....click to read more in full fidelity. We deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the designs.

At Think Digital, we are strong believers in rigorous quality assurance and testing. Ensuring the final user experience delivered to customers is as designed is an essential part of this QA process and the responsibility of the designer, in partnership with the QA team....click to read more essential part of this QA process and the responsibility of the designer, in partnership with the QA team.

Wireframes are a visual representation of the framework of a website, illustrating the structure and layout of content, images and other page elements such as headers, footers, navigation, breadcrumbs and search....click to read more Wireframes can be low or high-fidelity (with varying degrees of detail). Think Digital can also create clickable prototypes, allowing you to navigate through a website of wireframes. navigation, breadcrumbs and search. Wireframes can be low or high-fidelity (with varying degrees of detail). Think Digital can also create clickable prototypes, allowing you to navigate through a website of wireframes.