PPC Agency

PPC Agency Services

COHERENT AND PROFITABLE STRATEGIES

As one of the pioneering PPC agencies, we’ve witnessed pay per click transform and mutate. PPC management has moved on from being a primarily keyword-targeted service into a complex beast. It’s now a sophisticated approach that can harness several bleeding-edge techniques, including software scripts that enable real-time optimisation to deliver PPC services that react rapidly as you sleep.

We’re an award-winning PPC company that has harnessed this constant evolution to create adaptive and dynamic strategies that deliver supercharged results. The possibilities for pay per click are endless, whether taking advantage of advance audience lists to offer a higher level of granularity for your targeting or reacting rapidly to stimuli as varied as the weather and current affairs. It also seamlessly integrates with other disciplines such as search engine optimisation (SEO), social media marketing and conversion rate optimisation (CRO) to form an omnichannel approach.

PPC MARKETING PROCESS

PAID MEDIA STRATEGY THAT CLEARLY PAYS OFF

The right PPC strategy from the right PPC agency delivers the purest return on investment, with clear, tangible metrics. We use a tried and tested process to engage and deliver your needs, reacting rapidly to our insight from the data to maximise your ROI.

Auditing &
Onboarding

We scrub up your data to drive relevant customers to your content to either educate, engage or convert. These will form the basis of a strategy that delves deep into your customer personas to uncover their needs, and how fulfilling them will deliver your KPIs.
It’s instrumental we figure out precisely what your customers want, and the pathway they will take to fulfil it. We’ll use extensive persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision tree to nurture them throughout the process.
We can also discover some quick wins by identifying what is working and what isn’t from an audit of your current strategy, alongside a competitor analysis. How your rivals operate is crucial to your success, with sophisticated reverse engineering tools key to unlocking their gains for your benefit. The final stage will be deciding on the right keywords and weeding out the negative ones, combining them with the optimum traffic sources to focus on high user intent and cost-efficiency.

Auditing &
Onboarding

We scrub up your data to drive relevant customers to your content to either educate, engage or convert. These will form the basis of a strategy that delves deep into your customer personas to uncover their needs, and how fulfilling them will deliver your KPIs.
It’s instrumental we figure out precisely what your customers want, and the pathway they will take to fulfil it. We’ll use extensive persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision tree to nurture them throughout the process.
We can also discover some quick wins by identifying what is working and what isn’t from an audit of your current strategy, alongside a competitor analysis. How your rivals operate is crucial to your success, with sophisticated reverse engineering tools key to unlocking their gains for your benefit. The final stage will be deciding on the right keywords and weeding out the negative ones, combining them with the optimum traffic sources to focus on high user intent and cost-efficiency.

Auditing &
Onboarding

We scrub up your data to drive relevant customers to your content to either educate, engage or convert. These will form the basis of a strategy that delves deep into your customer personas to uncover their needs, and how fulfilling them will deliver your KPIs.
It’s instrumental we figure out precisely what your customers want, and the pathway they will take to fulfil it. We’ll use extensive persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision tree to nurture them throughout the process.
We can also discover some quick wins by identifying what is working and what isn’t from an audit of your current strategy, alongside a competitor analysis. How your rivals operate is crucial to your success, with sophisticated reverse engineering tools key to unlocking their gains for your benefit. The final stage will be deciding on the right keywords and weeding out the negative ones, combining them with the optimum traffic sources to focus on high user intent and cost-efficiency.

WORLD-CLASS PPC COMPANY

OUR DATA-DRIVEN APPROACH

Our PPC services have been at the forefront of PPC management since 2005, and that understanding is powered by a data-driven approach. We understand which PPC channels are more effective for your goals and how to create campaigns for each accurately, a focus we refine daily which keeps us in the elite of PPC agencies. We can also incorporate a PPC strategy with other essential marketing channels, such as our programmatic services and conversion rate optimisation. With mobile devices accounting for about 52% of all paid search clicks, we make sure to always stay ahead of the game in digital advertising.

Search
Platforms

We’re experts in creating and managing high-performing ads across the full breadth of the Search channel, knowing in-depth Google, Bing, Yahoo! and all other platforms.

Social Media
Advertising

Reach your audience with highly accurate demographic targeting and benefit from this low-cost brand awareness and sales generation method.

Mobile
Advertising

61% of smartphone users use their device to search every day, so we make sure you are there when they do. We create ads that not only work perfectly on mobile but also adapt intuitively to the mindset of users as they utilise their devices at home, at work and on the move.

Programmatic
and Display
Advertising

We’re able to expand the reach of your PPC campaign to those who fit your target persona, utilising a range of channels perfect for your customers. Using GDN, we’re able to create strategic display advertising campaigns that promote your business to your target audience.

Shopping
Feed
Optimisation

As one of the most important aspects of PPC, we optimise your shopping feeds to make it simpler for Google to display your information. We also utilise any major marketplace to increase the prominence of your products, including Amazon, eBay and much more.

Conversion
Rate
Optimisation

How your web pages perform will almost certainly impact your PPC performance. We can help you get the most from your PPC by delivering it alongside your Conversion Rate Optimisation strategy; think of conversion rate as the multiplier. We are continually testing copy, layout, calls to action and much more to increase this number.

Remarketing

Using well-tested remarketing techniques, we can guide users back to your website by showing them relevant content when they visit pages across the internet.

Attribution Analysis

Customer acquisition is not a linear journey. Our holistic approach enables us to accurately interlink your SEO, PPC and Social Media strategies, ensuring the customer heads where you want them to, however their journey is mapped.

Rule-Based Bidding

We’re able to create bespoke solutions using custom scripts to manage your business rules and tightly control your metrics. No project is ever too complicated, and our mastery of the tools available enables us to set up a bidding strategy that reacts in real-time.

PPC Reviews &
Audits

We can tell you what’s going well and what needs some fine-tuning, as well as where the big opportunities are. PPC is all about growing, and we’re here to nurture both your brand and your customers along their conversion path.

PPC AUDIT

HONEST AND PROFESSIONAL OPINION

By casting our eye over your current paid strategy, we’re able to give you a frank assessment of what you’re doing right. More importantly, we’ll deliver specific insights about where you could improve, and how our PPC management services will deliver these gains. Did you know that only 53% of companies tend to track their marketing ROI? Our team keeps a close eye on your campaigns to ensure you have good visibility and ROI. We look at the following attributes and give personalised feedback using our findings and aligning them with what your business wants to achieve. PPC audits can also reveal high performing keywords that can be used as part of your SEO services.

Strong Account
Structure

1.0 We analyse if your accounts are set up correctly to succeed, which involves making sure that your account has a good structure to reach your customers at every touchpoint of their journey. We understand the full capabilities of each advertising platform – Google alone has search, remarketing, display, shopping, youtube, Gmail and dynamic ads. We’ll assess where your customers will respond to your ads and ensure your account is set up to deliver this journey.

Strong AccountDetailed Keyword and
Semantics Strategy

2.0 Our keyword analysis delves deep into understanding how your customers communicate what they want, acknowledging the language they use can change and vary on a frequent basis. This goes beyond just keywords but also into the semantics, understanding the colloquialisms and unique vernacular of your audience to locate those with high intent.

Competitor
Analysis

3.0 No audit is complete without assessing the alternatives on the market. We provide a complete benchmark analysis of how your competition stacks up against you, identifying both the gaps you are losing to them and the opportunities to further allow you to stand out from the crowd.

Optimised Bid
Strategy

4.0 Setting out a bid optimisation strategy makes the most of your money while promoting your site’s best areas or products. Machine learning is a huge component of this process, but we apply human understanding to ensure we interpret what the data tells us about your customers’ needs, wants and desires.

Data-Driven
Attribution

5.0 1-click journeys are a thing of the past, so we assess exactly how your PPC aligns across an omnichannel approach. We look at the complete customer journey to evaluate how you perform across all of it, enabling you to effectively analyse your performance across a variety of metrics rather than focusing solely on the final click, which could inhibit growth in the long term.